Brief Reports
23 June 2011
Vol. 3 No. 1 (2011)
https://doi.org/10.4081/dr.2011.e9

Online videos to promote sun safety: results of a contest

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All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.
skin cancer prevention, tanning, social media, Internet, YouTube
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Authors

Annelise Lorelei Dawson
University of Colorado School of Medicine, Aurora, CO, United States.
Ashley A. Hamstra
Department of Dermatology, Loma Linda University, Loma Linda, CA, United States.
Laura Sturgess Huff
Department of Dermatology, University of Colorado, Aurora, CO, United States.
Ryan G. Gamble
University of Colorado School of Medicine, Aurora, CO, United States.
William Howe
Hill Center for Dermatology, Golden, CO, United States.
Ilima Kane
Klein Buendel, Inc., Golden, CO, United States.
Robert P. Dellavalle
robert.dellavalle@ucdenver.edu
University of Colorado School of Medicine, Aurora, CO Department of Dermatology, University of Colorado, Aurora, CO Dermatology Service, Department of Veterans Affairs Medical Center, Denver, CO Colorado School of Public Health, University of Colorado, Aurora, CO, .

Seventy-percent of Americans search health information online, half of whom access medical content on social media websites.  In spite of this broad usage, the medical community underutilizes social media to distribute preventive health information.  This project aimed to highlight the promise of social media for delivering skin cancer prevention messaging by hosting and quantifying the impact of an online video contest. In 2010 and 2011, we solicited video submissions and searched existing YouTube videos.  Three finalists were selected and ranked. Winners were announced at national dermatology meetings and publicized via a contest website. Afterwards, YouTube view counts were monitored.  No increase in video viewing frequency was observed following the 2010 or 2011 contest.  This contest successfully identified exemplary online sun safety videos; however, increased viewership remains to be seen.  Social media offers a promising outlet for preventive health messaging. Future efforts must explore strategies for enhancing viewership of online content.

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Supporting Agencies

Sulzberger Institute for Dermatologic Education Committee
Robert P. Dellavalle, University of Colorado School of Medicine, Aurora, CO Department of Dermatology, University of Colorado, Aurora, CO Dermatology Service, Department of Veterans Affairs Medical Center, Denver, CO Colorado School of Public Health, University of Colorado, Aurora, CO

Robert P. Dellavalle, MD, PhD, MSPH

Chief, Dermatology Service Department of Veterans Affairs Medical Center

Associate Professor, University of Colorado School of Medicine

Associate Professor, Colorado School of Public Health

How to Cite



Online videos to promote sun safety: results of a contest. (2011). Dermatology Reports, 3(1), e9. https://doi.org/10.4081/dr.2011.e9