Original Article(s)
Vol. 9 No. 1 (2021)
Communication as a governance tool
Publisher's note
All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.
All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.
Published: 30 December 2021
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Communication is a fundamental infrastructure for a public establishment; it represents element for relationship’s creations and it plays an essential role in the creation and reinforcement of the indispensable relationship of mutual trust between citizens and institution. Communication allows information exchanges and it allows the ad- ministrative actions exercise (to decide, coordinate, regulate and govern): so it is considered a governance tool. Therefore, the hospital has started a path of internal and external communication with specific brand reputation actions, also in the awareness of the important historical moment that the institution is going through, both in terms of changing its structure and in the pandemic context.
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How to Cite
Communication as a governance tool. (2021). Working Paper of Public Health, 9(1). https://doi.org/10.4081/wpph.2021.9464
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